Tag: PBR

Entertainment / In the ARENA / Internet Radio Show / Out of the ARENA / PBR / Sponsors and Products / Style

Spring Issue — The American Rodeo pictorial

Attention rodeo fans and western lifestyle enthusiasts! Our Rodeo magazine’s spring issue is now live, featuring stunning photos capturing all the thrills and excitement of The American Rodeo 2023 – by Teton Ridge. Held at Globe Life Field in Arlington, Texas, last month, this world-class rodeo event is showcased in all its glory in our latest issue. You’ll feel like you were right in the middle of the action as you browse through the images, and you can even interact with our sponsors through the interactive links included in their advertisements. In addition, we’ve included exclusive YouTube footage from the PBR, offering a behind-the-scenes look at the athletes and events that make rodeo such an incredible experience. So don’t miss out – grab your digital copy of the spring issue now and immerse yourself in the thrilling world of rodeo!

In the ARENA

Cole Hauser to Shoot New PBR Brand Campaign at World Finals

Fort Worth, Texas (April 19, 2023) – Cole Hauser, the new brand Ambassador and creative partner of PBR (Professional Bull Riders), will begin shooting a highly-anticipated new campaign for the red-hot sport during its biggest event – the PBR World Finals: Unleash The Beast in Fort Worth, Texas.

Fans in attendance on Friday, May 12 and Saturday, May 13 will witness and be a part of elements of the new brand campaign that will be seen across traditional and social media as well as PBR programming on CBS Television Network and CBS Sports Network.

Cowtown / Event / In the ARENA / PBR

Perfect Alex Cerqueira wins eighth iteration of PBR Stockyards Showcase in Fort Worth, Texas

As the lone rider to go a perfect 2-for-2, Cerqueira earned 58 Velocity Global points inside Cowtown Coliseum.

FORT WORTH, Texas – In front of an electric Thursday night crowd in Fort Worth, Texas, Alex Cerqueira (Iguatemi, Brazil) delivered a perfect 2-for-2 finish to win the eighth iteration of the PBR (Professional Bull Riders) Stockyards Showcase inside the iconic Cowtown Coliseum.
Cerqueira first struck in Round 1 when he delivered what would remain the high-marked ride of the event. Matched with Disco Inferno (Lancaster & Jones Pro Rodeo), Cerqueira remained in perfect time with the animal athlete, reaching the requisite 8 for 87.5 points.