Category: In the ARENA

Close up look at athletes, animals, bullfighters, pick-up men, specialty acts, staff that make this the greatest show on dirt!

Entertainment / In the ARENA

Anthony Lucia: A Voice for Rodeo

Working The American Rodeo is an experience Anthony Lucia will never forget. The trick roper, team roper, and now rodeo announcer from Weatherford, Texas not only announced The Crown Jewel of Rodeo with Garrett Yerigan, but also hustled on to interviews with the champions immediately following the action. Over the past two years, Anthony has done both jobs individually, but was honored—and challenged—to tackle them simultaneously in 2023. “I doubted myself at times if I could do it, to go from entertaining during a live event to that special moment of talking with someone who’s advancing or just won $100,000. But by the grace of God I got through it, and it was an honor to be part of it all.”

Cowtown / Entertainment / Event / In the ARENA / Internet Radio Show

Where Rodeo Meets the Road visits with PRCA rookie steer wrestling sensation, Cash Robb

Cash Robb is the 2020 NHRA Steer Wrestling Champion, is Currently leading in the PRCA standing in Steer Wrestling, and 12th in the World Standings. Cash Robb is having an outstanding rookie season winning the Resistol Rookie Roundup in Fort Worth this past weekend. Cash has been throwing down steers for half his life and wouldnt want to be doing anything else. We caught up to Cash on his way to Guymon, Oklahoma for a rodeo this weekend. We wouldn’t be surprised to see this young man in Las Vegas come December.

Cowtown / Entertainment / Event / In the ARENA / Internet Radio Show

Where Rodeo Meets the Road visits with PRCA Rookie Bull Rider Tristan Parker

Tristin Parker is a bull rider, and is currently the # 1 rookie, and # 7 in the world. Tristin is 19 years old and calls Winnie, Texas home. This weekend is the Resistol Rookie Roundup to be held in Fort Worth at the Cowtown Coliseum in the Stockyards. The Rookie Roundup is a premier event with $100,000 purse money on the line for the two day event. All the money earned from this event only counts towards Rookie standings, but not to World standing money. We are excited to be apart of this annual event.

Entertainment / Event / In the ARENA / PBR

Nashville Stampede’s Dener Barbosa Wins Final Regular-Season PBR Unleash The Beast Event in Louisville, Kentucky, to Crack Top 5 in Feverish 2023 World Championship Race

LOUISVILLE, Ky. – As the 2023 PBR (Professional Bull Riders) Unleash The Beast regular season concluded Sunday afternoon in Louisville, Kentucky, Dener Barbosa (Paulo de Faria, Brazil) further established himself as a World Championship contender. Barbosa went a perfect 3-for-3 inside the KFC Yum! Center to win the PBR Cooper Tires Invitational, presented by Kubota, and vault to No. 5 in the world standings. 

Entertainment / In the ARENA / Internet Radio Show / Out of the ARENA / PBR / Sponsors and Products / Style

Spring Issue — The American Rodeo pictorial

Attention rodeo fans and western lifestyle enthusiasts! Our Rodeo magazine’s spring issue is now live, featuring stunning photos capturing all the thrills and excitement of The American Rodeo 2023 – by Teton Ridge. Held at Globe Life Field in Arlington, Texas, last month, this world-class rodeo event is showcased in all its glory in our latest issue. You’ll feel like you were right in the middle of the action as you browse through the images, and you can even interact with our sponsors through the interactive links included in their advertisements. In addition, we’ve included exclusive YouTube footage from the PBR, offering a behind-the-scenes look at the athletes and events that make rodeo such an incredible experience. So don’t miss out – grab your digital copy of the spring issue now and immerse yourself in the thrilling world of rodeo!

Entertainment / Event / In the ARENA / Out of the ARENA

Anthony Lucia: A Voice for Rodeo

Working The American Rodeo is an experience Anthony Lucia will never forget. The trick roper, team roper, and now rodeo announcer from Weatherford, Texas not only announced The Crown Jewel of Rodeo with Garrett Yerigan, but also hustled on to interviews with the champions immediately following the action. Over the past two years, Anthony has done both jobs individually. He was honored—and challenged—to tackle them simultaneously in 2023. “I doubted myself at times if I could do it, to go from entertaining during a live event to that special moment of talking with someone who’s advancing or just won $100,000. But by the grace of God I got through it, and it was an honor to be part of it all.”

In the ARENA

Cole Hauser to Shoot New PBR Brand Campaign at World Finals

Fort Worth, Texas (April 19, 2023) – Cole Hauser, the new brand Ambassador and creative partner of PBR (Professional Bull Riders), will begin shooting a highly-anticipated new campaign for the red-hot sport during its biggest event – the PBR World Finals: Unleash The Beast in Fort Worth, Texas.

Fans in attendance on Friday, May 12 and Saturday, May 13 will witness and be a part of elements of the new brand campaign that will be seen across traditional and social media as well as PBR programming on CBS Television Network and CBS Sports Network.

Cowtown / Event / In the ARENA / PBR

Perfect Alex Cerqueira wins eighth iteration of PBR Stockyards Showcase in Fort Worth, Texas

As the lone rider to go a perfect 2-for-2, Cerqueira earned 58 Velocity Global points inside Cowtown Coliseum.

FORT WORTH, Texas – In front of an electric Thursday night crowd in Fort Worth, Texas, Alex Cerqueira (Iguatemi, Brazil) delivered a perfect 2-for-2 finish to win the eighth iteration of the PBR (Professional Bull Riders) Stockyards Showcase inside the iconic Cowtown Coliseum.
Cerqueira first struck in Round 1 when he delivered what would remain the high-marked ride of the event. Matched with Disco Inferno (Lancaster & Jones Pro Rodeo), Cerqueira remained in perfect time with the animal athlete, reaching the requisite 8 for 87.5 points.