Cole Hauser to Shoot New PBR Brand Campaign at World Finals

Fort Worth, Texas (April 19, 2023) – Cole Hauser, the new brand Ambassador and creative partner of PBR (Professional Bull Riders), will begin shooting a highly-anticipated new campaign for the red-hot sport during its biggest event – the PBR World Finals: Unleash The Beast in Fort Worth, Texas.

Fans in attendance on Friday, May 12 and Saturday, May 13 will witness and be a part of elements of the new brand campaign that will be seen across traditional and social media as well as PBR programming on CBS Television Network and CBS Sports Network.