The latest in tack, tech and the people who make rodeo great.
The Houston Livestock Show and Rodeo proudly announces top U.S. military leaders as grand marshals for the 2025 Downtown Parade on March 1, marking 250 years of service by three military branches.
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The first edition rodeo trading cards are here! From athletes to entertainers, each 8-card pack connects fans to the arena’s best. Secure your pack today at Texas Rodeo Trading Company and be part of rodeo history.
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Exciting news for rodeo fans! Arena Rodeo Trading Cards, brought to you by The Arena Press, are set to launch soon. Featuring top rodeo athletes in action-packed photography, these collectible cards are a must-have. Perfect for fans, collectors, and as affordable stocking stuffers for the holiday season.
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Explore the new issue of ARENA, featuring key moments from March to June, including the Rookie Roundup and the Johnson County Sheriff’s Posse Rodeo. With exclusive photos by Imagehounds and in-depth articles, this edition highlights the top rookie contenders and the vibrant rodeo community. Don’t miss out on our coverage of upcoming PBR Team Series and Cheyenne Frontier Days in the next issue!
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Join us for a unique episode where two great rodeo podcasts collide. Jordan Jo Hollabaugh, host of ‘In the Loop’ Podcast, shares raw and real stories from the heart of the western industry, offering a fresh perspective on the cowboy way.
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Join us for an inspiring episode of “Where Rodeo Meets the Road” as we chat with Laura Schumann, a lifelong rodeo enthusiast. Laura’s journey from barrel racing, learning from her mother Sallie Dishman Kelley, to her recent nomination to the Central Texas Hall of Fame for 2023 is nothing short of remarkable. She’s not only a rodeo legend but also the founder of Happy Animals, a company quickly gaining recognition. If you’re unfamiliar with Happy Animals, it’s time to explore their offerings.
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Fort Worth’s Ariat Texas Rattlers, the city’s first-ever professional bull riding team in the PBR Teams League, proudly announces a three-year partnership with Community Coffee, the nation’s #1 family-owned premium coffee company. The collaboration makes Community Coffee the team’s Official Coffee sponsor through 2025. Excitingly, the Rattlers have also renewed deals with Ariat, RTIC, and Cavender’s for the 2023 PBR season. Join us in celebrating these exciting partnerships that enhance the Western-lifestyle community and fortify the Rattlers’ position in the PBR family!
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Attention rodeo fans and western lifestyle enthusiasts! Our Rodeo magazine’s spring issue is now live, featuring stunning photos capturing all the thrills and excitement of The American Rodeo 2023 – by Teton Ridge. Held at Globe Life Field in Arlington, Texas, last month, this world-class rodeo event is showcased in all its glory in our latest issue. You’ll feel like you were right in the middle of the action as you browse through the images, and you can even interact with our sponsors through the interactive links included in their advertisements. In addition, we’ve included exclusive YouTube footage from the PBR, offering a behind-the-scenes look at the athletes and events that make rodeo such an incredible experience. So don’t miss out – grab your digital copy of the spring issue now and immerse yourself in the thrilling world of rodeo!
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COLORADO SPRINGS, Colo (July 28, 2021). – The ProRodeo Cowboys Association® and Las Vegas Events announced today that the 2021 Wrangler National Finals Rodeo® will start at 5:45 p.m. PST/8:45 p.m. EST. Press release courtesy of the PRCA. The Wrangler NFR, which returns to the Thomas & Mack Center in Las Vegas Dec. 2-11, will […]
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Press release courtesy of the PRCA – COLORADO SPRINGS, Colo (July 27, 2021). The Professional Rodeo Cowboys Association® (PRCA) has named longtime partner Pendleton® Whisky the title sponsor for the Xtreme Bulls Tour Finale and the presenting sponsor of the prestigious PRORODEO® Tour. In March, the PRCA, Pendleton Round-Up and Happy Canyon jointly announced that […]
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