FORT WORTH, Texas (July 24, 2023) – The Ariat Texas Rattlers, Fort Worth’s first-ever professional bull riding team competing in the groundbreaking PBR (Professional Bull Riders) Teams League, today announced a three-year deal with Community Coffee, the nation’s #1 family-owned premium coffee company, making the brand the team’s Official Coffee through 2025.
Community Coffee Joins the Rattlers: A Perfect Blend for the Team
As part of the partnership, Community Coffee becomes the presenting sponsor of the Rattler Days Alley Rally fan festival in the historic Fort Worth Stockyards, will have its logo on the team jersey worn by each rider in the five-on-five bull riding games, and will receive additional branding, programming, and benefits throughout the year and during the team’s Rattler Days, presented by Ariat, home events at Dickies Arena.
“Community Coffee is a well-loved brand and favorite cup of coffee among our team and across the western lifestyle,” said Chad Blankenship, General Manager of the Ariat Texas Rattlers. “We look forward to putting our brand, fan and media platform to work for a truly outstanding new partner.”
Leah Herrington, Chief Brand Officer of Community Coffee, shares the enthusiasm, emphasizing the shared values that brought them to the Texas Rattlers. The partnership is an opportunity to bring joy, one cup of Community Coffee at a time, to North Texas and PBR fans nationwide.
Renewing Deals and Strong Alliances
Entering the league’s second season and ahead of their Rattler Days homestand on Oct. 6-8 at Dickies Arena in Fort Worth, the Rattlers have also renewed deals with three additional partners including: Ariat as both the team’s and their homestand’s presenting partner, in addition to being their Official Apparel, Footwear, and Accessories partner; RTIC as the Official Drinkware and Cooler provider of the Rattlers and Rattler Days; and Cavender’s as the Official Western Apparel Retailer of the Rattlers and Rattler Days.Ariat, RTIC, and Cavender’s return after first joining forces with the Rattlers in 2022. Alongside Community Coffee, each of these three brands will also receive logo inclusion on the Rattlers’ team jersey as well as in team branding and social and digital content throughout the 2023 season.
Supporting the Western-Lifestyle Community
These partnerships, deeply rooted in the Western lifestyle community, promise to deliver exceptional experiences and strengthen the connection to fans. The collaboration with Community Coffee not only brings delicious coffee to the Rattlers’ fans but also reinforces the team’s commitment to its community and shared values. With the Rattlers poised to make their mark in the PBR family, these alliances are a testament to the team’s dedication and its partners’ belief in the power of Western heritage and camaraderie.
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